The wallets are coming!
Companies are trying many different ways to attract consumers in order to achieve a higher conversion rate in the payment process. One way is to use a virtual wallet.
Did you know that more than 25% of all payment instructions processed by Buckaroo come from mobile devices like smartphones and tablets? What’s more, according to a number of predictions at least 80% of all payments in the Netherlands in 2020 will be mobile device-based payments.
Wallets are comparable to a real wallet, but in a virtual version. A wallet can be used on every device and contains different payment options, loyalty cards, and even ID storage. One-step verification and the fact that the user’s name and address information is included in the message greatly benefit shoppers because they do not have to keep entering this information each time. Therefore, partly due to this convenience, we expect that wallets will be widely adopted by consumers.
In order to be successful in the payment industry, it is important to reach a wide potential audience and sites where new payment methods can be used. In particular, large and well-established companies have an opportunity to turn a new initiative into a success. This is one of the reasons that we at Buckaroo have decided to be one of the first providers to include MasterPass – the MasterCard wallet – as part of our portfolio. A MasterPass can contain different payment methods. MasterCard is organising extensive campaigns to promote its adoption among users.
Do you have any questions about wallets or would you like more information about MasterPass, please contact us by e-mail at firstname.lastname@example.org or by phone at 030 - 7115000.
Michel van Westen